The middle is gone

The age of AI is the age of extremes.

You used to be able to spend a year building a SaaS product for a few happy customers. Now a year is way too slow. And if it works, someone with better distribution or lower costs will clone it and iterate on it in a weekend. And they will win.

That leaves two paths.

1. Use AI to churn out hundreds of small ideas and prototypes until one goes viral. Then hope you have the skills and speed to keep the momentum going.
2. Pick one idea so big and so hard that no one else will try. The few who do will give up because it takes too long. It was hard before AI and it’s still hard with AI. The difference is that AI makes what you ship an order of magnitude better than anything that’s existed before.

The middle is gone.