Cory Etzkorn

Hi I’m Cory — a software engineer and technical leader with 10+ years of experience building marketing infrastructure and design systems. I believe the best teams and products are built where design and engineering intersect.

I most recently spent 4 years as the first marketing engineer at Notion where I built the marketing website ( and established the foundation of the brand.

Previously, I worked on design systems at The Wall Street Journal. Prior to that, I led front-end engineering at Fuzzco. In 2016, I founded Hendrix, a social network for musicians.

After hours, I teach power vinyasa yoga and take long baths. Once upon a time, I was a Hawaiian coffee farmer.

What I Do

  1. Software architecture
  2. Design systems
  3. A/B testing
  4. Performance optimization
  5. Developer experience
  6. Copywriting

Tech Stack

  1. HTML
  2. CSS (Tailwind)
  3. TypeScript
  4. React
  5. Next.js (App Router / SSR)
  6. Postgres / SQL
  7. Contentful / Sanity Studio
  8. AWS
  9. Vercel


2019 – 2023
The Wall Street Journal
2015 – 2019
2015 – 2016
2013 – 2015

Speaking & Interviews

Favorite Things


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