WSJ offers a suite of more than 50 daily newsletters and alerts.
Over the years, individual newsletters had drifted away from the
brand guidelines. Many also weren’t mobile optimized. We needed
to bring emails into the 21st century.
We designed a modular framework that could be applied across the
entire suite. Most components would be shared, but some
newsletters could still leverage custom-tailored components such
as the Olympic medal count module. Each component could be
independently tested in various email clients and optimized for
I’m particularly proud of the build pipeline we setup. Our
custom development environment makes spinning up new newsletters
and making edits to all newsletters totally painless – even,
dare I say, a joy.