WSJ offers a suite of more than 50 daily newsletters and alerts. Over the years, individual newsletters had drifted away from the brand guidelines. Many also weren’t mobile optimized. We needed to bring emails into the 21st century.
We designed a modular framework that could be applied across the entire suite. Most components would be shared, but some newsletters could still leverage custom-tailored components such as the Olympic medal count module. Each component could be independently tested in various email clients and optimized for mobile.
I’m particularly proud of the build pipeline we setup. Our custom development environment makes spinning up new newsletters and making edits to all newsletters totally painless – even, dare I say, a joy.